Tag Archives: aeropostale

Aéropostale’s Rebrand + #AeroNow Launch Party

July 30, 2014

*Special thanks to Her Campus and Aéropostale for inviting me to cover the #AeroNow relaunch event! I’m completely in love with the new direction Aéropostale has taken*
Aeropostale AeroNow Launch, Aeropostale AeroNow, Aero Now campaign, Aeropostale rebrand, store rebranding
Are you who you were a year ago? This time last year I was eagerly awaiting my senior year of college to start. On the one hand I was sad that I’d be ending my college career and leaving the place I’d spend the last four years but on the other hand I was excited to finally get out and experience the “real world.” It’s crazy, because this time last year Simply Sinova was only two months old! I can’t believe how much has changed in only ONE YEAR! Before Monday, when I thought  of Aéropostale, I thought about being a preteen (I ROCKED Aéropostale in junior high), watching Disney Channel and listening to Jonas Brothers. After attending the #AeroNow relaunch I can say without a doubt that Aéropostale’s new look is anything but preteen! The company is moving toward an older audience and I’m loving what I see!

Aeropostale AeroNow Launch, Aeropostale AeroNow, Aero Now campaign, Aeropostale rebrand, store rebranding, bethany mota, bethany mota Aeropostale, Aeropostale  bethany mota
One of my favorite things about Aéropostale’s rebrand was the new Bethany Mota collection! I definitely loved the girly yet grungy vibe I got from it! Everything was so floral and yet so punk rock (if that makes any sense!) 
Aeropostale AeroNow Launch, Aeropostale AeroNow, Aero Now campaign, Aeropostale rebrand, store rebranding, bethany mota, bethany mota Aeropostale, Aeropostale  bethany mota
Aeropostale AeroNow Launch, Aeropostale AeroNow, Aero Now campaign, Aeropostale rebrand, store rebranding, bethany mota, bethany mota Aeropostale, Aeropostale  bethany mota
The DJ at the launch party was spinning some seriously AWESOME tunes! I was literally dancing down the aisles while I shopped. I don’t know about you, but my mood while I’m shopping can easily change (for better or worse) based on the songs the store is playing. My favorite was this Miley Cyrus, Calvin Harris and Rihanna mashup! 
How ADORABLE is this “smarty fox” shirt from the new Bethany Mota summer line? I can’t wait to wear this when it gets a little cooler outside!
Congrats to Aéropostale for this awesome rebrand! We’ve all grown so much in the past year so why shouldn’t our favorite stores?